Responsibilities

• Work closely with the CEO / Founder and Sales team to turn business priorities and customer feedback into practical marketing activities.
• Plan and execute online and offline marketing activities, including digital campaigns, retail activations, pop-up stores, exhibitions, roadshows, and product launches.
• Manage the company's social media presence across Instagram, Facebook, LinkedIn, Xiaohongshu (RED), TikTok, and other relevant platforms.
• Source and coordinate with external agencies, photographers, videographers, designers, and other vendors for advertising, lifestyle shoots, videos, and marketing materials.
• Identify and manage collaborations with KOLs, influencers, creators, and brand partners.
• Support digital advertising, including audience targeting, creative testing, performance tracking, and campaign optimization.
• Use AI tools and data analytics for market research, customer insights, content development, campaign analysis, and identifying new marketing opportunities.

Requirements

• 2+ years of experience in Marketing, Digital Marketing, Social Media, Growth Marketing, Brand Marketing, or related roles.
• Hands-on experience managing social media platforms such as Instagram, Facebook, LinkedIn, Xiaohongshu (RED), TikTok, or similar platforms.
• Familiar with digital advertising, social media campaigns, content creation, and basic marketing analytics.
• Comfortable sourcing and coordinating with external agencies, creative vendors, photographers, videographers, KOLs, and influencers.
• Proficient in using AI tools for research, analysis, content development, audience insights, campaign planning, and improving day-to-day marketing productivity.
• Strong understanding of current social media trends, short-form video, creator marketing, and digital consumer behaviour.
• Able to turn ideas and market feedback into practical marketing activities and execute them quickly.
• Creative, curious, hands-on, and willing to experiment with new channels, tools, and marketing approaches.
• Able to work independently and collaboratively in a fast-moving startup environment.
• Fluent in both written and spoken English and Mandarin Chinese.

• Experience running Meta Ads, Google Ads, TikTok Ads, Xiaohongshu advertising, or other performance marketing platforms.
• Experience working with KOLs, influencers, creators, or talent agencies.
• Experience managing external creative or advertising agencies.
• Experience producing product photography, lifestyle photography, short-form videos, or advertising creatives.
• Experience with retail activations, pop-up stores, exhibitions, roadshows, or other offline marketing activities.
• Experience marketing B2C or physical consumer products.
• Experience in consumer electronics, hardware, wearables, robotics, mobility, sports/outdoor, healthcare, or lifestyle products.
• Experience launching a new consumer product or brand.
• Experience using analytics and AI tools to improve campaign targeting, creative testing, or marketing ROI.
• Experience working in a startup or other fast-moving environment.

• We’re looking for someone who is creative, digitally savvy, hands-on, and eager to experiment.
• You’ll work closely with the CEO / Founder and Sales team to understand our customers and commercial priorities, then turn those insights into practical marketing activities — both online and offline.
• We want someone who is comfortable moving between social media, KOL collaborations, advertising, retail activations, pop-ups, and product launches, and who is willing to execute, test, learn, and improve as we build the company's brand.