We’re looking for a senior copywriter who can bring sharp strategy and standout storytelling to lifecycle, paid digital, and social-first marketing campaigns. This role is a great fit for someone who thrives in a fast-paced environment, collaborates well across teams, and knows how to turn complex ideas into clear, compelling messaging that drives action.

Responsibilities

• Create engaging copy for email marketing, CRM, lifecycle, and retention campaigns.
• Write performance-focused advertising copy for digital, social, and display channels.
• Develop scripts, hooks, and concepts for short-form social video content, including TikTok and Instagram Reels.
• Build messaging frameworks and storytelling approaches that support engagement and conversion goals.
• Partner with designers, marketers, project managers, and other stakeholders to deliver integrated campaigns.
• Adapt messaging for different audiences while keeping brand voice and marketing objectives consistent.
• Review and incorporate feedback from legal, compliance, and internal stakeholders while maintaining clarity and impact.
• Manage multiple projects at once and deliver high-quality work on tight timelines.

Skills

• 7+ years of copywriting experience in an agency, in-house creative team, or performance marketing environment.
• Strong portfolio showing email, CRM/lifecycle, paid digital, and customer acquisition work.
• Experience writing social-first content and video scripts for short-form platforms.
• Solid understanding of performance marketing, customer journeys, and conversion-driven messaging.
• Ability to balance creative thinking with data-informed marketing goals.
• Excellent collaboration, communication, and presentation skills.
• Comfort working independently, navigating ambiguity, and adapting quickly to shifting priorities.

Preferred Skills

• Experience in fintech, financial services, healthcare, insurance, or another regulated industry.
• Familiarity with creating content for emerging social platforms.
• Ability to contribute ideas that support both brand consistency and performance outcomes.

Horizontal is committed to fostering a diverse, equitable, and inclusive workplace where people of all backgrounds feel welcomed, respected, and supported. We encourage candidates from a wide range of experiences and perspectives to apply.

Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board. Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $49 - $85 per hour based on qualifications and experience.