Position Summary

• The Marketing Program Manager will support the Integrated Marketing Strategy (IMS) team by owning key planning, governance, coordination, and operational processes across the marketing portfolio.
• This role serves as the operational backbone of IMS by managing critical marketing processes, maintaining visibility into initiatives and priorities, coordinating cross-functional execution, and overseeing marketing knowledge management. The position enables senior marketing strategists to focus on business strategy, customer strategy, and executive partnership while ensuring operational excellence across the organization.

• 1. Offer Process Governance
• Own the operational management and governance of the Quarterly Offer Planning process across Consumer and Small Business portfolios.
• Responsibilities
  • Manage quarterly offer planning timelines, milestones, and deliverables.
  • Coordinate required inputs across Strategy, Product, Analytics, Finance, and Channel teams.
  • Support rewards expense sizing, business case development, approvals, and implementation readiness activities.
  • Coordinate PAM, SVA, CAP, and related governance processes and supporting documentation.
  • Track offer approvals, implementation dates, release schedules, dependencies, and key decisions.
  • Communicate approved offers and implementation details to stakeholders.
  • Maintain offer calendars, historical records, decision logs, and process documentation.
  • Continuously improve and standardize offer governance processes.
• 2. Master Marketing Calendar Management & Initiative Tracking
• Own the centralized view of marketing activity, priorities, milestones, and strategic initiatives across the portfolio.
• Responsibilities
  • Develop and maintain the IMS Master Marketing Calendar.
  • Track major campaigns, launches, offer changes, business milestones, and strategic initiatives.
  • Maintain visibility into initiative status, timelines, dependencies, and key deliverables.
  • Support prioritization discussions through maintenance of initiative and portfolio tracking.
  • Identify timing conflicts, resource impacts, and cross-functional dependencies.
  • Maintain historical records of major marketing activities and portfolio decisions.
• 3. Launch Project Management
• Lead planning, coordination, and readiness activities for major marketing initiatives, launches, and portfolio refreshes.
• Responsibilities
  • Develop and maintain launch plans, timelines, readiness checklists, and status reporting.
  • Coordinate cross-functional execution across Strategy, Creative, Analytics, Product, Channel, and Business partners.
  • Track risks, issues, dependencies, approvals, and milestone completion.
  • Facilitate launch readiness reviews and implementation planning.
  • Maintain launch templates, playbooks, and best practices.
  • Document key learnings and recommendations following launch execution.
• 4. Marketing Operations & Governance
• Coordinate key marketing operating rhythms that support communication, reporting, planning, and organizational alignment.
• Responsibilities
  • Coordinate recurring marketing reporting and communications.
  • Support administration of Marketing Exchange and other team operating routines.
  • Maintain initiative trackers, status reports, and governance tools.
  • Manage distribution lists, communication schedules, and recurring team communications.
  • Support quarterly planning and other key organizational planning activities.
  • Track open actions, commitments, and follow-up items as needed.
• 5. Documentation, Knowledge Management & Process Ownership
• Develop and maintain a centralized repository of marketing knowledge, documentation, and operational resources.
• Responsibilities
  • Develop and maintain centralized repositories for marketing documentation, planning materials, templates, and playbooks.
  • Maintain process documentation and standard operating procedures.
  • Organize and archive strategic plans, launch materials, presentations, and key business learnings.
  • Establish governance and naming conventions for shared resources.
  • Improve accessibility and usability of marketing knowledge across the organization.
  • Support development of executive presentations and leadership communications using strategist-provided content.

• 5+ years of experience in marketing program management, marketing operations, business operations, project management, or related disciplines.
• Demonstrated success managing complex cross-functional initiatives and operational processes.
• Strong organizational skills with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Advanced PowerPoint and Excel skills.
• Ability to coordinate multiple stakeholders, priorities, and deliverables simultaneously.
• Proven ability to create structure, process, and operational rigor within a fast-paced environment.

• Experience supporting marketing organizations.
• Experience in marketing planning, campaign management, offer management, or go-to-market programs.
• Experience managing governance processes, approval workflows, and implementation schedules.
• Experience with Workfront or similar workflow/project management tools.
• Financial services experience.

• Effective ownership of Offer Process Governance.
• Accurate and actionable Master Marketing Calendar management.
• Successful execution of launch planning and readiness activities.
• Reliable coordination of marketing operating routines and reporting.
• Well-maintained repositories, documentation, templates, and processes.
• Increased organizational efficiency and reduced operational burden on senior marketing strategists.