We’re looking for a Marketing Specialist to help create and optimize public-facing digital content that supports Medicaid expansion plans and OB3-related topics. This contract role offers the opportunity to simplify complex information for consumers and members while improving visibility across search, AI-powered search, and emerging digital channels.

Responsibilities

• Develop content strategies and digital assets focused on Medicaid expansion, eligibility, renewals, work requirements, and related OB3 topics.
• Create and refine website content, FAQs, articles, educational resources, and thought leadership materials for public audiences.
• Optimize content for SEO, answer engine optimization, and generative engine optimization to improve discoverability and engagement.
• Translate complex regulatory and contractual information into clear, consumer-friendly messaging.
• Collaborate with policy, compliance, legal, digital, analytics, and member experience partners to ensure content is accurate, compliant, and aligned to business goals.
• Monitor content performance and search trends, using insights to guide ongoing improvements.
• Support content governance, best practices, and standards for AI-enabled search experiences and evolving digital platforms.

Skills

• 3+ years of experience in content marketing, digital marketing, communications, or a related field in a complex environment.
• Experience creating website, educational, or thought leadership content in healthcare, Medicaid, managed care, or another regulated industry.
• Strong writing and editing skills with the ability to simplify complex topics for diverse audiences.
• Working knowledge of SEO best practices and content strategies that support organic visibility and engagement.
• Ability to manage multiple priorities and deadlines in a fast-paced setting.
• Experience partnering with cross-functional teams and stakeholders.
• Understanding of compliance and regulatory considerations for public-facing healthcare content.
• Proficiency with Microsoft Office, including Word, Excel, Outlook, and PowerPoint.

Preferred Skills

• Experience in Medicaid, managed care, or health plan marketing.
• Background creating content related to eligibility, enrollment, renewals, work requirements, or expansion populations.
• Familiarity with AEO, GEO, and AI-powered search experiences.
• Experience improving organic traffic, engagement, or search visibility through content optimization.
• Knowledge of accessibility standards, web content best practices, and user experience principles.
• Experience developing executive-level messaging or thought leadership content.

Horizontal is committed to fostering an inclusive environment where diverse perspectives are valued, respected, and encouraged. We believe equity and inclusion strengthen collaboration, creativity, and better outcomes for everyone.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.