Join our dynamic team as a Manager, Web Experience Strategy, where you'll lead the charge in crafting exceptional digital experiences that captivate and convert. This role offers the opportunity to drive strategic initiatives and collaborate with cross-functional teams to enhance our web ecosystem.

Responsibilities

• Lead the development and optimization of website experiences to boost engagement and conversion.
• Conduct research and stakeholder interviews to align web strategies with business priorities.
• Define strategic direction for website content, search, and user flows.
• Perform competitive analysis to identify opportunities for innovation.
• Collaborate with UX, content, product, and marketing teams to deliver cohesive digital experiences.
• Oversee landing page strategies to ensure seamless user experiences.
• Utilize web analytics tools to monitor performance and recommend optimizations.
• Present strategic recommendations and updates to stakeholders and leadership.
• Stay informed on digital trends and best practices to continuously improve website performance.

Skills

• Proven experience in web strategy and digital marketing with a focus on customer journey optimization.
• Strong proficiency in web analytics tools like Google Analytics and Heap.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple initiatives and collaborate across teams.

Preferred Skills

• Experience with SEO strategy and integrating web experiences across various digital channels.
• Familiarity with UX principles and conversion rate optimization.
• Experience in large enterprise environments supporting digital transformation.

At Horizontal, we are committed to fostering a diverse and inclusive workplace where all individuals are valued and empowered to succeed. We believe that diversity drives innovation and are dedicated to creating an environment that reflects our core values of equity and inclusion.