Minneapolis , Minnesota
|Hybrid, Onsite
|Contract
Minneapolis, Minnesota
|Hybrid, Onsite
|Contract
Join our dynamic team as a Global Product Content Lead, where you'll drive impactful marketing strategies and collaborate with innovative professionals worldwide. This role offers the opportunity to develop and execute comprehensive content plans, ensuring alignment with marketing strategies and engaging customers effectively.
Responsibilities
- Develop and implement annual product content plans that align with broader marketing strategies.
- Collaborate with cross-functional teams to create content marketing strategies that guide customer decisions.
- Lead the creation of collateral and content for new product launches, working closely with creative agencies.
- Optimize and approve product content for various marketing channels, ensuring global distribution standards are met.
- Monitor and influence product content health metrics to ensure relevance and effectiveness.
- Drive brand engagement across multimedia platforms, maintaining alignment with brand identity.
- Work with demand generation leads and subject matter experts to ensure cohesive messaging in marketing efforts.
Skills
- Strong writing and communication skills with keen attention to detail.
- Proven project management abilities in a large, matrixed organization.
- Proactive approach with ownership of tasks and outcomes.
- Experience in content marketing and customer journey mapping.
Preferred Skills
- Experience in digital marketing or marketing communications, especially in B2B environments.
- Familiarity with marketing automation tools and techniques.
- Strong organizational and planning skills, with creative and strategic thinking abilities.
We are committed to fostering a diverse, equitable, and inclusive environment where all individuals are welcomed and valued. We encourage candidates from all backgrounds to apply and bring their unique perspectives to our team.
By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.Horizontal is committed to taking affirmative action to employ and advance in employment qualified individuals with disabilities and protected veterans. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or participate in the interview process, click here to request accommodation assistance.
All applicants applying must be legally authorized to work in the country of employment.