We are seeking an experienced Digital Marketing Manager to lead and innovate our digital marketing strategies. This role offers the opportunity to work in a dynamic environment, driving impactful marketing initiatives that enhance brand visibility and engagement.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to support business goals.
• Lead cross-functional marketing projects, ensuring alignment across divisions and teams.
• Conduct market research and monitor consumer behavior to derive actionable insights.
• Manage and optimize SEO programs to increase online visibility and engagement.
• Train and educate internal stakeholders on digital marketing best practices.
• Evaluate emerging technologies and trends to enhance digital marketing efforts.
• Oversee the performance metrics of digital marketing campaigns and recommend improvements.

Skills

• Proven experience in digital marketing, with a minimum of 6 years in a technology-focused role.
• Strong understanding of enterprise-wide systems and internet technologies.
• Exceptional analytical skills to interpret data and make informed decisions.
• Excellent communication and interpersonal skills to collaborate effectively with diverse teams.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

Preferred Skills

• Experience in the healthcare industry and familiarity with regulatory requirements.
• Background in email marketing and customer relationship management (CRM) systems.
• Advanced degree in marketing, business, or a related field.
• Creative thinking with a passion for innovation in digital marketing.

At Horizontal, we are committed to fostering a diverse and inclusive workplace where everyone feels valued and empowered. We encourage individuals from all backgrounds to apply and contribute to our vibrant community.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board. Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $36 - $70 per hour based on qualifications and experience.