Join our team as a Growth Marketing Specialist where you’ll lead demand generation initiatives in complex sectors and drive measurable growth within a high-value segment.

Responsibilities

• Develop and manage targeted campaigns to drive pipeline growth in the Public Sector Healthcare segment.
• Collaborate across various teams to identify gaps and execute impactful programs.
• Craft and optimize multi-channel marketing strategies tailored to specific audience needs.
• Implement lifecycle and nurture marketing programs to support stakeholder engagement.
• Track and analyze data for continuous optimization and identify opportunities to enhance campaign performance.
• Manage vendor relationships ensuring campaigns are executed within budget.

Skills

• Proven experience in B2B demand generation or growth marketing.
• Deep understanding of marketing to public sector or healthcare organizations.
• Competency with marketing automation platforms and CRM systems.
• Data-driven with a capability to translate insights into actionable strategies.
• Strong collaboration skills and the ability to operate independently in a dynamic environment.

Preferred Skills

• Experience in cybersecurity, SaaS, or enterprise technology marketing.
• Proven ability to design and execute multi-channel campaigns especially in content syndication.

Horizontal Talent values diversity, equity, and inclusion, fostering an inclusive environment where diverse perspectives drive innovation.

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $36 - $40 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.