Join our team as a Growth Marketing Specialist where you’ll lead demand generation initiatives in complex sectors and drive measurable growth within a high-value segment.

Responsibilities

• Develop and manage targeted campaigns to drive pipeline growth in the Public Sector Healthcare segment.
• Collaborate across various teams to identify gaps and execute impactful programs.
• Craft and optimize multi-channel marketing strategies tailored to specific audience needs.
• Implement lifecycle and nurture marketing programs to support stakeholder engagement.
• Track and analyze data for continuous optimization and identify opportunities to enhance campaign performance.
• Manage vendor relationships ensuring campaigns are executed within budget.

Skills

• Proven experience in B2B demand generation or growth marketing.
• Deep understanding of marketing to public sector or healthcare organizations.
• Competency with marketing automation platforms and CRM systems.
• Data-driven with a capability to translate insights into actionable strategies.
• Strong collaboration skills and the ability to operate independently in a dynamic environment.

Preferred Skills

• Experience in cybersecurity, SaaS, or enterprise technology marketing.
• Proven ability to design and execute multi-channel campaigns especially in content syndication.

Horizontal Talent values diversity, equity, and inclusion, fostering an inclusive environment where diverse perspectives drive innovation.