We are seeking a strategic and results-driven Sr. Communications Specialist to lead integrated marketing and communications campaigns for a complex technical B2B environment. This role will help shape multi-channel programs that build awareness, strengthen messaging consistency, and support pipeline growth through strong content, channel strategy, and performance tracking.

Responsibilities

• Lead integrated marketing and communications campaigns from initial brief through launch, optimization, and reporting.
• Translate business priorities into quarterly campaign plans with clear goals, timelines, budgets, and ownership.
• Build and manage channel strategies across owned, earned, paid, social, email, web, events, PR, and sales channels.
• Partner closely with sales, product marketing, demand generation, digital, and regional teams to support campaign execution and conversion.
• Own the content workflow for campaign assets, including planning, drafting, review, approvals, and ongoing content reuse.
• Manage agency relationships, including briefing, reviewing deliverables, tracking scope, and evaluating performance.
• Monitor campaign KPIs such as engagement, lead quality, pipeline impact, and ROI, then use insights to improve future performance.
• Create dashboards and scorecards with marketing operations and share recommendations with marketing and sales stakeholders.
• Help keep campaigns on schedule, within budget, and aligned to brand and business objectives.

Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of marketing experience, including at least 5 years leading integrated campaigns.
• Experience planning and activating multi-channel campaigns with a strong understanding of audience, message, and channel mix.
• Strong background in content management, editorial planning, and review/approval workflows.
• Experience managing agencies, including scopes of work, budgets, and performance expectations.
• Analytical mindset with the ability to define KPIs, report on results, and connect marketing activity to business outcomes.
• Comfort working with marketing automation, CRM, and reporting/dashboard tools.
• Excellent project management, communication, and stakeholder collaboration skills.
• Ability to work effectively in a global, cross-functional environment.

Preferred Skills

• MBA or advanced degree.
• Experience marketing to technical B2B audiences such as data center, hyperscale, colocation, or infrastructure customers.
• Experience supporting multi-brand environments or post-acquisition integration.
• Familiarity with AI-enabled tools for content creation, repurposing, and campaign reporting.
• Ability to turn complex ideas into clear, compelling messaging for both technical and business audiences.
• Strong sense of initiative, accountability, and adaptability in a fast-moving environment.

Horizontal is committed to building an inclusive workplace where diverse perspectives are valued, respected, and supported. We believe equity and belonging strengthen teams, spark better ideas, and help create meaningful results for everyone.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.