Bring brand strategy to life in a fast-paced, cross-functional marketing environment where you’ll help shape how internal teams understand, adopt, and activate a cohesive brand experience. This onsite Product Manager role in Alameda, CA is a 1-month contract focused on guiding brand foundations into practical tools, clear processes, and consistent execution across teams and channels.

Responsibilities

• Partner with cross-functional stakeholders to develop marketing programs and tools that support brand adoption and consistency.
• Translate brand foundations such as purpose, personality, principles, and value proposition into practical internal and external execution plans.
• Create resources that help internal teams apply brand standards effectively across initiatives and touchpoints.
• Support alignment on brand visual identity and voice across marketing teams and regions.
• Work closely with legal, regulatory, compliance, and commercial partners to help ensure brand guidance is followed in team processes.
• Act as a trusted consultant for internal teams working to bring brand standards into new programs and initiatives.
• Collaborate with internal communications and events teams to maintain consistent brand representation.
• Coordinate with corporate marketing partners to support alignment with broader brand direction.
• Partner with trademark stakeholders on renewals and new registrations as needed.

Skills

• Bachelor’s degree with at least 4 years of experience in marketing or brand strategy, or an MBA with 3 years of related experience.
• Strong understanding of how to turn brand strategy into actionable plans and tools.
• Experience working with multiple cross-functional teams in a collaborative environment.
• Clear communication skills and the ability to explain complex ideas in a simple, practical way.
• Strong project management, organization, and structured thinking skills.
• Ability to adapt quickly, manage shifting priorities, and work across different topics with confidence.
• Comfort navigating alignment with stakeholders across business, legal, regulatory, and compliance functions.

Preferred Skills

• 4+ years of experience in brand marketing.
• Experience supporting customer experience or brand-building initiatives in a mission-driven or brand-centric environment.
• Strong relationship-building and stakeholder influence skills.
• Ability to negotiate effectively while keeping partner value in focus.
• Experience supporting internal adoption of brand standards or marketing governance.
• Familiarity with trademark coordination and brand registration processes.

Horizontal is committed to diversity, equity, and inclusion and values creating a welcoming environment where different perspectives are respected and supported. We encourage candidates from all backgrounds to apply and bring their unique experience to the team.