Join a dynamic brand transformation initiative where you will help drive the successful intake, rollout, and adoption of enterprise brand migration efforts across multiple business units. This role is ideal for a strategic project leader who can bring together marketing, creative, and business stakeholders to turn brand direction into clear, executable plans that support consistency, clarity, and growth.

Responsibilities

• Lead the planning and activation of enterprise-wide brand architecture and brand migration initiatives.
• Partner with business stakeholders to translate brand strategy into practical rollout plans and adoption frameworks.
• Guide teams through brand migration planning, requirements gathering, and implementation support.
• Review migration inputs for completeness, identify gaps, and help resolve dependencies that may affect delivery.
• Serve as the main point of coordination between business units and central marketing support teams.
• Determine when teams can proceed through self-service resources and when specialized support is needed.
• Engage relevant marketing, creative, design, and communications partners when additional expertise is required.
• Support governance, reporting, and performance tracking for multiple initiatives at once.
• Capture lessons learned and help improve processes, tools, and rollout methods over time.

Skills

• Bachelor’s degree in Marketing, Brand Strategy, Communications, Business, Design, Project Management, or a related field.
• 8–10+ years of experience in brand strategy, brand architecture, rebranding, or brand transformation.
• Background in enterprise project or program management.
• Experience with marketing communications and integrated marketing execution.
• Strong stakeholder management skills in highly matrixed environments.
• Experience with governance, change management, and process implementation.
• Excellent communication, facilitation, and cross-functional collaboration skills.
• Ability to balance strategic thinking with operational follow-through.

Preferred Skills

• Experience supporting enterprise brand rollout or transformation programs.
• Knowledge of design systems, brand guidelines, and digital asset ecosystems.
• Understanding of content strategy, customer experience, and campaign execution.
• Experience building adoption plans, governance frameworks, or implementation toolkits.
• Professional certification such as PMP, PgMP, or Prosci Change Management.
• Comfort working in creative agency, brand consultancy, or corporate marketing environments.

Horizontal is committed to fostering an inclusive environment where diverse perspectives are valued, respected, and encouraged. We welcome applicants from all backgrounds and are dedicated to supporting equity and belonging throughout the hiring process and beyond.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.