Bring your expertise in healthcare content, SEO, and digital storytelling to a role focused on creating high-value website experiences for a highly regulated medical audience. This position combines evidence-based writing, content optimization, and cross-functional collaboration to help deliver clear, credible, and discoverable web content across a complex healthcare portfolio.

Responsibilities

• Develop, refresh, and optimize website content for clinical, product, solution, and educational pages.
• Write clear, evidence-based content for healthcare professionals and other decision-makers in regulated environments.
• Translate clinical, customer, product, and business input into accurate web content that supports the user journey.
• Apply SEO, GEO, and AEO best practices to improve discoverability, structure, and content quality.
• Collaborate with SEO, UX, analytics, web technology, and agency partners on content strategy and implementation.
• Partner with medical, legal, regulatory, claims, brand, and privacy reviewers to ensure content is accurate and approval-ready.
• Use performance data, search insights, and user behavior to identify optimization opportunities and guide improvements.
• Support CMS updates, metadata improvements, structured content needs, and ongoing site maintenance.
• Contribute to a cohesive solution-oriented narrative that strengthens trust, credibility, and brand alignment.

Skills

• Strong experience writing healthcare, clinical, medical technology, or life sciences content for professional audiences.
• Ability to create long-form web content that balances accuracy, readability, brand voice, and business goals.
• Working knowledge of SEO content strategy, including keyword alignment, metadata, headings, internal linking, and semantic search.
• Understanding of GEO and AEO principles, including answer-ready content, FAQs, structured summaries, and entity-focused writing.
• Experience navigating medical, legal, regulatory, claims, privacy, or brand review workflows.
• Ability to analyze content performance and search data to recommend improvements.
• Strong collaboration and stakeholder management skills with the ability to influence across teams.
• Comfort working in a highly regulated environment with high attention to detail and quality.
• Bachelor’s degree plus at least 7 years of relevant experience, or an advanced degree plus at least 5 years of relevant experience.

Preferred Skills

• Experience supporting website transformation, content migration, or content restructuring projects.
• Background creating content for AI-driven discovery, including FAQs, comparison pages, glossaries, and concise summaries.
• Ability to build solution narratives that connect products into a broader care continuum story.
• Understanding of healthcare buyer journeys across professional, administrative, procurement, and regional audiences.
• Experience partnering with clinical, regulatory, legal, product marketing, integrated marketing, regional marketing, UX, analytics, SEO, and web production teams.
• Experience with global website governance and regional or language considerations.

Horizontal is committed to creating an inclusive workplace where every team member is respected, supported, and empowered to contribute. We value diversity of backgrounds, perspectives, and experiences, and we encourage candidates from all communities to apply.