We’re looking for a Digital Analyst to help drive meaningful business outcomes through digital marketing insights, reporting, and data analysis. This role partners with marketing, product, UX, project, and IT stakeholders to turn complex digital data into clear recommendations that support strategy, prioritization, and performance.

Responsibilities

• Analyze digital marketing and web/app data from multiple sources to uncover trends, issues, and opportunities for improvement.
• Create and maintain monthly KPIs, dashboards, and recurring reporting that support business decisions.
• Partner with stakeholders across customer acquisition, product management, user experience, experimentation, and technology teams to deliver actionable insights.
• Support measurement planning, tagging requirements, data extraction, and data quality processes for analytics initiatives.
• Help manage team workload and participate in weekly agile meetings, bi-weekly marketing alignment sessions, and leadership prioritization discussions.
• Serve as a subject matter expert for assigned analytics tools and help define strategies to maximize their value.
• Identify opportunities to improve operational efficiency, standardization, QA, self-service enablement, and speed to market.
• Present findings in a clear, compelling way that helps influence strategy and decision-making.
• Support analytics enablement efforts and help build strong reporting and self-service practices across the organization.

Skills

• Bachelor’s degree or equivalent experience.
• 2–5 years of experience in digital analytics, reporting, insights, and KPI development.
• Hands-on experience analyzing digital data with Adobe Analytics and Adobe Customer Journey Analytics.
• Ability to communicate insights clearly and effectively to leadership audiences using PowerPoint.
• Strong relationship-building, communication, and influencing skills.
• Experience coaching or leading others and supporting team collaboration.
• Ability to organize work, manage priorities, and contribute in a fast-moving environment.
• Comfort working with complex data and translating analysis into practical recommendations.

Preferred Skills

• Experience working in a big data environment such as AWS or Azure for analysis or data wrangling.
• Exposure to customer data platforms such as Adobe Experience Platform or Adobe Real-Time CDP.
• Working knowledge of Python, PySpark, and SQL.
• Background in financial services with familiarity in products, customer behavior, and transaction data.
• Understanding of statistical analysis methods.
• Experience driving analytics enablement, self-service, or center of excellence initiatives.
• Strong interest in improving processes and helping teams work more efficiently.

Horizontal is committed to fostering an inclusive environment where different perspectives are valued, and everyone has the opportunity to contribute and succeed. We believe diversity, equity, and inclusion strengthen our teams and help us deliver better outcomes for the people we serve.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.