We’re looking for an experienced Customer Marketing Manager to help shape how startup customers are nurtured, celebrated, and turned into long-term advocates. This role sits at the intersection of partnerships, sales, and marketing, with a focus on building creative programs, telling compelling customer stories, and driving meaningful engagement across a fast-moving startup portfolio.

Responsibilities

• Build a deep understanding of startup customers, including their products, growth stage, and use cases, to help determine which accounts and stories to prioritize
• Balance highly customized, high-touch customer partnerships with scalable programs that engage a broader startup audience
• Support customer storytelling efforts from identifying the right story through content creation and distribution
• Partner closely with startup partnerships, sales, and marketing teams to identify strong co-marketing opportunities
• Adapt a single customer story into multiple formats such as editorial content, video, case studies, social content, press, and speaking opportunities
• Develop multi-channel customer campaigns that strengthen adoption, advocacy, and engagement
• Coordinate internal and external amplification efforts to maximize the reach and impact of customer stories
• Help define clear expectations for co-marketing opportunities and support consistent sales enablement around those programs
• Travel as needed to support customer events, activations, and industry engagements

Skills

• 6+ years of experience in customer marketing, ideally within B2B SaaS or a similar environment
• Strong storytelling skills, with proven experience creating content that supports business goals
• Experience building relationships with technical executives and business leaders
• Ability to work across customers of different sizes and maturity levels, including fast-growing startups and enterprise organizations
• Demonstrated success creating content in multiple formats, including written, video, and event-based materials
• Strong collaboration skills with experience working alongside sales, product, and communications teams
• Strategic judgment and the ability to prioritize requests effectively in a dynamic environment
• Excellent communication, stakeholder management, and execution skills
• Comfort working independently with minimal direction while managing multiple priorities
• Data-informed mindset with an interest in measuring and improving program impact

Preferred Skills

• Experience placing customers or founders in speaking opportunities, press coverage, or event programming
• Background working with enterprise technology companies and their unique needs
• Experience with prioritization or intake processes in partnership with a sales organization
• Creative approach to customer engagement, advocacy, and relationship-building
• Ability to think outside the box and develop innovative marketing programs

Horizontal is committed to fostering a welcoming, inclusive, and respectful environment where different perspectives are valued and everyone can do their best work. We encourage candidates from all backgrounds to apply and are dedicated to building teams that reflect a broad range of experiences, ideas, and approaches.