We’re looking for a hands-on Creative Lead to guide integrated marketing campaigns across multiple channels and help shape impactful creative for a fast-moving, consumer-focused brand. In this role, you’ll lead a team of creatives, partner closely with marketing stakeholders, and drive work that connects brand storytelling with performance.

Responsibilities

• Lead the development of integrated 360° campaigns across channels such as TV, OOH, paid digital, video, social, email, and landing pages
• Manage and coach a team of creative professionals, including art directors, copywriters, and designers
• Set creative direction and ensure campaigns are conceptually strong, cohesive, and aligned with business goals
• Collaborate with marketing, product, and project management partners to translate briefs into clear, effective creative execution
• Oversee external agency relationships and ensure deliverables meet quality and strategic standards
• Use testing and performance insights to refine creative and improve results over time
• Help improve creative workflows, streamline processes, and identify opportunities to scale output efficiently
• Support a high-performing team culture built on accountability, collaboration, and continuous improvement

Skills

• 8+ years of experience in creative leadership within an agency or in-house environment
• At least 4 years of people management experience, including performance coaching and team development
• Strong background leading multi-channel marketing campaigns from concept through execution
• Experience creating work for consumer-facing brands with complex messaging or products
• Ability to balance strategic thinking with hands-on creative leadership
• Comfort using data, testing results, and campaign performance insights to guide creative decisions
• Strong stakeholder management and communication skills
• Ability to thrive in a fast-paced, evolving environment and manage multiple priorities

Preferred Skills

• Experience in financial services, fintech, insurance, or another trust-based industry
• Exposure to both agency and in-house creative environments
• Experience improving creative operations or implementing more efficient workflows
• Familiarity with emerging tools and technologies that support creative scalability
• Portfolio featuring campaign case studies that show end-to-end thinking and cross-channel execution

Horizontal Talent is committed to building inclusive hiring experiences and supporting diverse teams where different perspectives are valued. We encourage candidates from all backgrounds to apply and are dedicated to fostering equity, belonging, and respect throughout the hiring process.