We are seeking a dynamic and creative Category Marketing Specialist to join our team! In this role, you will play a key part in shaping marketing strategies that resonate with consumers while collaborating with cross-functional teams to drive impactful projects.

Responsibilities

• Collaborate with Brand Management, Creative, Merchandising, and Insights teams to align marketing efforts and propel projects forward.
• Develop and adapt creative briefs based on consumer insights and brand strategies.
• Conduct market research to identify trends and opportunities that enhance brand communication and consumer experience.
• Manage project priorities, budgets, timelines, and risks to ensure successful execution of marketing initiatives.
• Create innovative packaging strategies that are consistent with broader brand themes across various channels.

Skills

• Strong creative brief writing and project planning abilities.
• Strategic thinking with a focus on leveraging consumer insights.
• Excellent communication and collaboration skills to work effectively with diverse teams.

Preferred Skills

• Experience in brand management and consumer market research.
• Proficient in utilizing analytical tools to evaluate marketing performance.
• Ability to adapt to changing priorities and manage multiple projects simultaneously.

At Horizontal, we believe in fostering a diverse and inclusive workplace where everyone feels valued and empowered to contribute their unique perspectives. We encourage applicants from all backgrounds to apply and join us in creating a vibrant work environment.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.