We are seeking a dynamic and analytical Associate Brand Manager to join our client's marketing innovation team. This role offers an exciting opportunity to drive brand strategy and support marketing initiatives in a fast-paced environment.

Responsibilities

• Conduct consumer research and analyze data to inform brand and product strategies.
• Collaborate with cross-functional teams to execute marketing initiatives both online and in-store.
• Track marketing spend and assist with budget analysis to ensure effective resource allocation.
• Prepare data-driven updates and recommendations for leadership based on brand performance.
• Support sales efforts by providing insights for customer presentations and promotional planning.

Skills

• 1-2 years of experience in marketing or brand management within consumer packaged goods (CPG).
• Strong analytical skills with proficiency in data analysis tools (Excel) and techniques. 
• Excellent communication and collaboration abilities in a team-oriented environment.
• Proficient in project management, with the ability to manage multiple initiatives simultaneously.

Preferred Skills

• Familiarity with omnichannel marketing strategies, including eCommerce and digital media.
• Knowledge of syndicated data sources such as Nielsen, IRI, or Circana.

We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals feel valued and respected. We encourage applicants from all backgrounds to apply and join our mission to create innovative solutions.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.