Join our dynamic team as a Marketing Audience Analyst, where your data-driven insights will play a crucial role in crafting targeted marketing strategies to enhance audience engagement.

Responsibilities

• Develop custom audience segments for marketing campaigns using first-party data.
• Analyze audience performance to optimize strategies and minimize fatigue.
• Collaborate with different teams to align audience strategies with business objectives.
• Research customer journeys to identify opportunities for improvement.
• Utilize insights to shape future marketing strategies and campaigns.
• Ensure organized workflows and timely delivery of audience segments.

Skills

• Proficiency with audience segmentation tools and data analysis techniques.
• Strong analytical abilities to interpret complex datasets effectively.
• Excellent written and verbal communication skills for collaboration.
• Solid grasp of digital advertising and marketing fundamentals.
• Proficient in Microsoft Excel and PowerPoint.

Preferred Skills

• Experience with tools like LiveRamp, SAS CRM Management, or Adobe CDP.
• Background in digital marketing or customer analytics roles.
• Ability to operate independently in a fast-paced setting.
• Familiarity with A/B testing and market research methodologies.

At Horizontal, we are committed to building a diverse and inclusive workplace environment where all team members are empowered to make a difference. We welcome applications from individuals of all backgrounds to join us in creating a more equitable future.