Overview
We are seeking an experienced Email Marketing Manager to support migration from legacy ESP to a new enterprise ESP. This role will play a key part in managing email communications, leading ESP migrations, and building scalable templates to support marketing campaigns.

Key Responsibilities

• Lead or support Email Service Provider (ESP) migrations, including platform setup, data migration, and testing (e.g., Salesforce Marketing Cloud, Braze)
• Develop, build, and maintain responsive email templates within ESP platforms
• Partner with marketing, design, and development teams to execute email campaigns
• Ensure emails are optimized for deliverability, performance, and user engagement
• Manage audience segmentation, lists, and campaign workflows
• Conduct QA testing across devices and inbox providers
• Analyze campaign performance and provide insights for optimization
• Support integration of email efforts with broader digital initiatives, including the new website

Required Qualifications

• 3+ years of experience in email marketing or lifecycle marketing
• Hands-on experience with ESP migrations (e.g., Salesforce Marketing Cloud, Braze, or similar platforms)
• Experience building and editing email templates within ESPs
• Strong understanding of email best practices, including deliverability and compliance
• Familiarity with HTML/CSS for email development and troubleshooting
• Experience with audience segmentation and campaign automation

Preferred Qualifications

• Experience with SMS or mobile marketing campaigns
• Familiarity with customer journey mapping and lifecycle marketing strategies
• Experience integrating email platforms with CRM or CDP systems
• Knowledge of A/B testing and campaign optimization techniques