Alameda, CA
|Onsite
|Contract
|Job ID 72557|Posted Nov 19, 2025We are seeking a detail-oriented and data-driven CRM Campaign Specialist to join our dynamic team. This role is ideal for someone with a passion for digital marketing and a strong background in CRM platforms, looking to make a significant impact in customer engagement.
Responsibilities
- Collaborate with the CRM Manager to develop and launch targeted CRM campaigns across various digital channels.
- Utilize advanced CRM platforms to design, execute, and optimize marketing strategies focused on customer needs.
- Leverage customer data for segmentation and personalization, ensuring timely and relevant communication.
- Work closely with cross-functional teams, including marketing and product, to align campaigns with business goals.
- Analyze campaign data to derive insights and optimize lead generation and engagement strategies.
Skills
- Proven experience in CRM marketing and campaign execution.
- Strong analytical skills to interpret data and apply insights effectively.
- Excellent organizational and project management abilities.
- Ability to work collaboratively in a team-oriented environment.
Preferred Skills
- Experience with regulated industries is a plus.
- Familiarity with email and SMS marketing platforms.
- Knowledge of customer engagement best practices.
We are committed to fostering an inclusive environment that values diversity, equity, and inclusion in all aspects of our work. We encourage individuals from diverse backgrounds to apply and help us drive innovative solutions.
Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.
We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.
In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us.
All applicants applying must be legally authorized to work in the country of employment.