SEO Strategist - GEO & AI Optimization

New York, NY

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Remote

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Contract

|Job ID 72203|Posted Oct 15, 2025
JOB DESCRIPTION

We are seeking an experienced SEO Strategist with a passion for the evolving landscape of search, particularly in the realms of AI and GEO optimization. This role offers the opportunity to work remotely and contribute to innovative strategies that enhance content visibility and engagement.

Responsibilities

  • Develop and implement effective SEO strategies focusing on AI and GEO-driven optimization.
  • Utilize structured data and metadata techniques to improve AI understanding and content visibility.
  • Collaborate with engineering, product, and content teams to integrate SEO best practices throughout the development process.
  • Monitor and analyze search trends, algorithm updates, and performance data to continuously enhance organic visibility.
  • Educate stakeholders on SEO principles and advocate for best practices across all teams.

Skills

  • Minimum of 5 years of experience in SEO, with a strong foundation in technical SEO and content strategy.
  • Proficient in utilizing SEO tools such as Google Search Console, SEMrush, and GA4.
  • Strong analytical skills with the ability to translate data insights into actionable strategies.
  • Excellent communication skills, capable of conveying complex SEO concepts clearly.

Preferred Skills

  • Experience in industries where AI and GEO optimization are becoming increasingly important, such as real estate or e-commerce.
  • Familiarity with emerging SEO formats and technologies, including llms.txt.
  • Interest in prompt engineering and innovative approaches to SEO.

We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals feel valued and empowered to contribute their unique perspectives.

Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. 

We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us.

All applicants applying must be legally authorized to work in the country of employment.