Join a dynamic team as a Sr. Director, Channel Planner, where you'll be at the forefront of translating brand strategy into impactful omnichannel media strategies. This role offers the opportunity to lead a team in delivering top-tier media planning and execution.

Responsibilities

• Lead the development and execution of omnichannel media strategies aligned with brand priorities.
• Act as the primary liaison between brand teams and media services, ensuring seamless translation of brand strategies into media plans.
• Drive media mix and outlet recommendations to meet brand objectives within budget constraints.
• Collaborate with media agencies to ensure alignment with media strategies and plans.
• Evaluate media effectiveness, incorporating insights into future campaigns for continuous improvement.

Skills

• Proven experience in marketing with a focus on omnichannel media planning and execution.
• Strong leadership skills with experience managing teams and fostering collaboration.
• Deep understanding of media channels and full-funnel media strategy.
• Exceptional communication and interpersonal skills to drive consensus across teams.

Preferred Skills

• Experience in a matrixed environment influencing marketing outcomes.
• Entrepreneurial mindset with the ability to navigate ambiguity and drive strategic thinking.
• Change management skills to foster positive culture change and innovation.

At Horizontal, we are committed to fostering an inclusive environment where diversity is celebrated, and everyone feels empowered to bring their full, authentic selves to work. We believe that diversity, equity, and inclusion are critical to our success.