Adobe Target Lead Strategist
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Chicago, Illinois

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Remote

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Contract

|Job ID 71028|Posted Jul 16, 2025
JOB DESCRIPTION

Join a dynamic team as an Adobe Target Lead Strategist, where you'll spearhead A/B testing and personalization efforts to elevate client experiences. This role offers a unique opportunity to collaborate with diverse teams and drive impactful digital marketing strategies.

Responsibilities

  • Lead and manage A/B and personalization testing initiatives using Adobe Target.
  • Develop comprehensive roadmaps for experimentation and personalization strategies.
  • Collaborate with product owners to refine test ideas aligned with data and business goals.
  • Translate test concepts into technical solutions by engaging with the website’s codebase.
  • Implement and troubleshoot test use cases directly within Adobe Target.
  • Work closely with front-end developers to overcome implementation challenges.
  • Utilize Adobe Analytics and Google Analytics for data extraction, report generation, and insight delivery.
  • Lead the analytics function from a technical standpoint, including mentoring junior team members.
  • Serve as the client-facing lead for A/B testing and CRO strategy.

Skills

  • Proven experience in leading A/B and personalization testing with Adobe Target.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent project management and communication skills.

Preferred Skills

  • Familiarity with Adobe Experience Cloud and Adobe Analytics.
  • Proficiency in HTML, CSS, and JavaScript for setting up and troubleshooting tests.
  • Experience with data layers and tag management systems like Adobe Launch or Tealium.
 

We are committed to fostering an inclusive environment where diversity is celebrated and valued. At Horizontal, we believe in equity and inclusion as core principles that drive our success.

 

Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.


Horizontal facilitates valuable and productive conversations between you and potential employers.  We can assist you in growing your career by partnering you with employers that offer challenging assignments.  For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $33 - $67 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. 

We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us.

All applicants applying must be legally authorized to work in the country of employment.