Boulder, CO
|Hybrid
|Contract
|Job ID 67937|Posted Sep 3, 2024*background check required
With an exceptional ability to navigate the matrix, this role collaborates broadly on new product launches and strategic initiatives. Having a downstream marketing mindset, strong digital marketing acumen, and a track record of innovative thinking, this role develops, implements, and measures marketing plans to achieve business goals.
Reporting to the Director, Global Integrated Marketing, this role works across the Operating Unit from strategy creation to flawless execution with an emphasis on building brands and developing integrated marketing programs to drive growth.
Responsibilities
- Develops and implements enterprise-wide, integrated marketing programs.
- Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
- Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
- Oversees the creation of all types of content to achieve reputational and messaging aims.
- Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
- Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
- Leverages insights to strengthen programs and build new strategies.
Minimum of 4 years integrated marketing, marketing communications or agency experience
Knowledge of Veeva or similar regulated approval system
Experience planning omni-channel content
- Experience marketing to healthcare providers
- Experience developing customer journey maps
- Ability to rapidly adapt to changes in priorities and persevere through ambiguity
- Ability to partner with and influence stakeholders across the matrix
- Strong communication, project management, and attention to detail
- Proactive with a bias for action
- Solid listening skills
- Strong editorial skills
Education Required: Bachelors degree
Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.
In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us.
All applicants applying must be legally authorized to work in the country of employment.