Austin, TX
|Onsite
|Contract
|Job ID 67810|Posted Aug 20, 2024As a Marketing Automation Specialist, you will report to the MarCom Manager and be responsible for the tactical execution of digital marketing efforts globally. Your focus will be on marketing automation, execution, and support of our client's websites.
Key Responsibilities:
- Lead the implementation, configuration, and reporting for Marketo.
- Execute end-to-end projects with cross-team collaboration.
- Build integrated campaigns including emails, websites, and journey maps for both one-time and automated campaigns.
- Collaborate with MarCom, Professional Education, and Social Media channel managers to determine the types of campaign assets that will generate the strongest results.
- Conduct keyword research and SEO/PPC optimization.
Required Qualifications:
- Experience working in Adobe Marketo Engage building emails, journeys, and landing pages.
- Excellent organizational and project management skills.
- Digital marketing experience in regulated markets.
- Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
- Strong understanding of current online marketing concepts, strategy, and best practices.
Preferred Qualifications:
- Understanding of UX/CX best practices.
- Digital or brand marketing experience in the Medical Device industry.
- Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully.
- Strong verbal and written communications with the ability to effectively communicate at multiple levels in the organization.
Our client values team-oriented, fast-paced, and innovative individuals who bring great ideas and partner with others to act and accomplish goals. If you are goal-oriented, project-oriented, and possess a 'yes and' mindset, we encourage you to apply.
Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.
In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us.
All applicants applying must be legally authorized to work in the country of employment.