Manager, CRO

Chicago, Illinois





|Job ID 67361|Posted Jul 3, 2024
Our clients' Digital Activations team is in need of a mid level CRO resources to support client engagements.

  • 3+ years minimum experience with Adobe Target and Adobe Analytics
  • CRO, digital marketing, analytics experience
  • Understanding of HTML, CSS, JavaScript, and APIs

Role and Responsibilities

    • Lead CRO strategy from ideation to execution aimed at increasing the business core KPIs across channels and campaigns
    • Lead client presentations showcasing key insights, actionable recommendations and impact of optimization strategies on business goals
    • Oversee the configuration, administration and operation of Adobe Target to support multi-channel tests
    • A proven track record of leading and conducting A/B and multivariate testing and personalization strategy, and the ability to define strategies based on client business objectives
    • Assess and audit the current state of testing & personalization programs
    • Prepare project and test plans that list tasks, milestones, timelines, deliverables, dependencies and owners
    • Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan
    • Accelerate implementation and achieve ROI on the Adobe Target investment
    • Provide consulting and roadmap for website optimization and customized experience strategies to clients
    • Partner with developers to configure personalization elements in Adobe Target
    • Partner with UX/UI teams to take finalize content for personalization or testing

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us.

All applicants applying must be legally authorized to work in the country of employment.