Assoc. Director of Personalization

Denver, Colorado





|Job ID 67310|Posted Jun 27, 2024
Associate Director Personalization
  • Experience with CRO/data personalization and customer data platforms
  • Digital marketing + data analytics experience
  • Experience with Adobe Analytics and Tagging 
  • A/B testing (Adobe Target)
  • Experience with AI/ML is very highly desired--please ask and call out any experience on this
  • Client facing and agency experience highly desire

Role and Responsibilities

    • Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology
    • Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives
    • Develop comprehensive project plans detailing tasks, milestones, timelines, deliverables, dependencies, and ownership
    • Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement.
    • Drive accelerated activation of test and personalization strategies, ensuring ROI on CRO investment for clients
    • Optimize testing and personalization through robust audience segmentation strategies
    • Provide consulting and roadmap for website optimization and customized experience strategies to clients
    • Collaborate with UX/UI teams to build user journeys and finalize content for personalization or A/B testing
    • Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization.
    • Lead a team of Personalization Specialists to execute upon multiple personalization client projects
    • Ensure growth and top performance of assigned accounts
    • Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns
    • Assess and audit the current state of CRO platform configuration and make recommendations for improvement
    • Serve as senior subject matter expert and advisor for channel team members during business development pursuits

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments.  For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $77 - $85 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location. 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us.

All applicants applying must be legally authorized to work in the country of employment.