Paid Media Specialist / Paid Media Manager

Minnetonka, Minnesota

|

Hybrid, Onsite

|

Direct hire

| 67082| Jun 11, 2024
JOB DESCRIPTION

Paid Media Specialist
As Paid Media Specialist, you will help our clients reach their business goals by:
•    Developing paid media strategies across multiple channels, including Google search, display, Performance Max, and Local Services Ads, as well as social media channels such as LinkedIn and Meta
•    Building out ad accounts and campaigns on Google and other platforms such as Facebook or LinkedIn
•    Proactively managing ads accounts including optimizing budgets and performance
•    Analyzing data using tools like SEMrush, Google Keyword Planner, Looker (Google Data) Studio, and more
•    Implementing measurement strategies through Google Analytics and Google Tag Manager
•    Participating in client meetings and providing proactive recommendations for account improvements
•    Exploring new paid media platforms and recommending appropriate opportunities for our clients
Requirements
•    1-3+ years of successful ads management experience on relevant platforms with a proven track record for driving results for both lead generation and ecommerce accounts
•    Strong knowledge of Google Analytics 4, Google Tag Manager, and Looker Studio
•    Experience managing multiple accounts at the same time, especially in an agency setting


Paid Media Manager
As Paid Media Manager, you will help our clients reach their business goals by:
•    Overseeing the Paid Media Department by managing workloads and by ensuring efficient and effective account oversight, implementation of data-informed ads tactics, monthly ad spend across various platforms, and overall quality of work
•    Empowering the Paid Media Department to expand on its skills, knowledge, and use of technology to facilitate improved account management and performance
•    Developing paid media strategies across multiple channels, including Google search, display, Performance Max, and Local Services Ads, as well as social media channels such as LinkedIn and Meta
•    Building out ad accounts and campaigns on Google and other platforms such as Facebook or LinkedIn
•    Proactively managing ads accounts including optimizing budgets and performance
•    Analyzing data using tools like SEMrush, Google Keyword Planner, Looker (Google Data) Studio, and more
•    Implementing measurement strategies through Google Analytics and Google Tag Manager
•    Participating in client meetings and providing proactive recommendations for account improvements
•    Exploring new paid media platforms and recommending appropriate opportunities for our clients
Requirements
•    3-5+ years of successful ads management experience on relevant platforms with a proven track record for driving results for both lead generation and ecommerce accounts
•    At least 1 year of experience managing and supporting other team members
•    Strong knowledge of Google Analytics 4, Google Tag Manager, and Looker Studio
•    Experience managing multiple accounts at the same time, especially in an agency setting

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us.

All applicants applying must be legally authorized to work in the country of employment.