*completed 4 year degree (no exceptions)
*background check required

A day in the life:
• Develop and execute strategic marketing communications plans designed to improve and engagement and conversion in our downstream portfolio.
• Partner across functions and roles to create alignment in the organization and on plan execution.
• Partner daily with a strong and enthusiastic marketing team to advance business objectives and ensure our promotions are aligned and harmonious with marketing initiatives.
• Use your channel knowledge and experience to evolve and expand our paid media strategy; using the platforms to advance our business goals while accelerating the adoption journey intelligently and strategically.
• Leverage your analytic skills to measure and assess the efficiency and effectiveness of integrated marketing efforts; and use those insights to optimize campaigns by adjusting the marketing mix, the message, and the channel approach.
• Exercise your interpersonal skills to build business relationships with a distributed workforce, engaging and working with team members across the globe.

SKILLS

Must Have

• Bachelor’s Degree in Business, Marketing, Marketing Communications or Business Communications
• Copywriting and content development skills and experience
• Deep experience in downstream marketing/marketing communications
• Demonstrated ability to develop and maintain cooperative relationships and work collaboratively across all functional and geographic areas
• Demonstrated strengths in message development and creative execution
• Demonstrated success in building and managing digital ecosystems, including engagement with paid, owned, and earned digital channels
• Excellent interpersonal, oral and written communications skills
• Experience developing and implementing thoughtful, integrated communications plans
• Minimum of 7 years of experience in marketing communications (5 years of experience with a master’s degree)
• Proven ability to develop and implement integrated marketing plans – and a passion for tracking relevant metrics to gauge progress toward objectives.

Nice To Have

• 3+ years within an agency marketing communications setting
• Experience in the medical device industry
• Knowledge of the coronary market and key audiences: interventional cardiologists
• Knowledge of the hypertension market and key audiences: interventional cardiologists and general cardiologists
• Negotiation, influence and change management experience