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Marketing Manager
Minneapolis, Minnesota  |  Remote
Direct Hire Position
It appears that you have already applied to this job.
Applied on September 23, 2023
Job Id #64310 Posted September 7, 2023

  • Develop, manage, and track annual integrated marketing plans and associated campaigns for customer facing programs and products
  • Drive inbound marketing, lead generation and nurture programs for brand(s)
  • Champion the end-to-end process grounded in driving cross-functional collaboration to deliver a best-in-class omnichannel customer experience
  • Partner closely with the general manager, brand operations, social, creative, content, paid, SEO and B2B teams to ensure all of our marketing efforts are seamlessly integrated and executed. 
  • Identify and document market intelligence including competitive insights, market trends, customers segmentation and customer behavior
  • Define brand value propositions, personas, and thought leadership pillars
  • Manage daily marketing responsibilities, including weekly reporting and building and maintaining multi-channel marketing calendars
  • Lead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings for future strategies and plans
  • Continually A/B test online and offline channels 
  • Set high standards for development, execution, and optimization of cross-channel marketing campaigns 
  • Manage and organize multiple projects and campaigns simultaneously to meet desired brand and product goals and their associated timelines 
  • Assist in managing marketing budget allocation and associated reporting 
  • Maintain a high degree of knowledge on best practices in marketing and strategic insight on current and new marketing channels and emerging trends across earned, shared and owned channels

  • Bachelor’s degree in marketing or equivalent experience required 
  • Minimum 3+ years’ marketing experience 
  • Hands-on integrated marketing expertise, including social, email, paid and website channels 
  • Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands
  • Demonstrated ability to develop concise value propositions that effectively communicate the unique value proposition to targeted audiences
  • Demonstrated ability to manage multiple projects, from their initial stages through to execution
  • Exceptional analytical, collaboration, and communication skills 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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