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Director of Public Relations
Fort Worth, Texas  |  Hybrid
Direct Hire Position
It appears that you have already applied to this job.
Applied on May 29, 2023
Job Id #63161 Posted May 19, 2023

Key Responsibilities:
  • Proactively initiate and develop public relations campaigns that provide opportunities, gain media coverage, support reputation management and grow positive client sentiment
  • Serve as a subject matter expert for public relations tactics, strategizing in conjunction with our account service and media teams
  • Expertly work with the team in moments of internal and/or crisis communications needs
  • Lead regarding writing news releases, media inquiries, client preparedness (including coaching/training) and responsiveness
  • Manage a variety of projects for a diverse clientele
  • Keep team informed of client and agency opportunities alike (articles, awards, tie-ins to social content calendars, etc.)
  • Actively participate in meetings with clients, vendors and colleagues where public relations is proposed or is a current tactic within the client’s strategic plans
  • Prepare, present and execute public relations plans to meet client goals; be comfortable designing the playbook per client project
  • Work within budgets and estimates 
  • Work in conjunction with our analytics and media teams to measure the Key Performance Indicators for all projects
  • Support new business endeavors by contributing to proposal development and presentations

  • Experience developing messaging, writing press releases, initiating communications plans, and creating scripts, media briefings, marketing communications and similar outputs
  • Have a media contacts list (local, NPB, industries, etc.) that you nurture regularly and a desire to pitch the press
  • Clear, concise writing that follows AP style
  • Working knowledge of social marketing platforms like Twitter, Facebook, Instagram, Snapchat, TikTok and other developing platforms as a complement to PR efforts
  • Knowledge of Google AdWords, display and mobile advertising
  • Proficiency in Microsoft Office (Word, Excel and PowerPoint) and Google Workspace (Gmail, Calendar, Slides, Sheets, etc.)
  • Accreditation in Public Relations (APR) credential is highly preferred but not required

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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