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Web Analytics Specialist
Madison, NJ  |  Remote
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Applied on June 8, 2023
Job Id #62678 Posted April 19, 2023

The GA4 Migration Specialist is responsible for managing the implementation of Google Analytics 4 (GA4) migrations for portfolio of products. The specialist should have in-depth knowledge of the GA4 platform; they should be able to design and deploy data tracking/measurement solutions using GA4.
This role requires a combination of technical expertise, analytical skills, and strong communication skills. The ideal candidate should be able to work collaboratively with internal clients or colleagues and should be comfortable working in a fast-paced environment with tight deadlines.

  • Conduct stakeholder consultations to understand their business requirements and ensure the GA4 implementation meets their specific needs.
  • Develop comprehensive data tracking and measurement plans, and create implementation guides.
  • Deploy data tracking and measurement solutions using GA4, including event tracking, custom dimensions, and custom metrics.
  • Ensure that GA4 implementations meet industry standards for data privacy, data security, and data accuracy.
  • Conduct quality assurance testing on GA4 implementations to ensure that data is being tracked accurately and completely.
  • Troubleshoot GA4 implementation issues and provide recommendations for corrective action.
  • Provide technical support during the GA4 implementation process.
  • Set up BigQuery connections for Universal Analytics/GA4 properties to lift and shift data for storage, extract and mining.

  • Bachelor's degree in business, computer science, or a related field.
  • 4-8 years of experience in Google Analytics implementation and analysis.
  • Expertise in GA4 implementation and management.
  • Expertise in Google Tag Manager
  • Expertise in BigQuery, SQL or comparable
  • Strong understanding of web development languages, including HTML, JavaScript, and regex.
  • Excellent analytical skills and attention to detail.
  • Strong communication skills, both written and verbal.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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