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UX Copywriter
Rochester, Minnesota  |  Remote
Contract Position
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Applied on March 26, 2023
Job Id #62291 Posted March 10, 2023

Developing and writing keyword web site content for all areas of the customer experience (category pages, product detail pages, help and instructional content, error messages, etc.).
Understanding the delivery of end-to-end experiences, with appreciation of flow, context, micro interactions, performance, and tone.
Conceptualizing, researching, writing and editing copy that meets CDH standards in communicating to external audiences (accuracy, tone, style, brand and business objectives and grammar). Understanding user needs, business goals and the experience flow for each project.
Maintaining an inventory of all error messaging and creating a cohesive strategy for new user and system error messages. Using strong copy editing and proofing skills, with attention to details in both copy decks and final designs. Writing all pages with a focus on SEO content and metadata. Taking initiative in generating ideas and suggestions on content strategy and solutions and other aspects of the user experience. Adapting to shifting priorities, demands and timelines through analytical and problem-solving capabilities. Ensuring consistency with existing brand standards, templates and style guides. Solid understanding of best web writing practices. Staying current on the latest trends in online communications, usability and search optimization

5+ years of professional experience in UX SEO copywriting, technical writing or equivalent role. Strong portfolio of work. Experience creating content for digital products, especially highly complex experiences. Solid understanding of SEO best practices and experience writing meta information. Understanding of UX principles and best web writing practices. An appreciation for the relationship between text and visual elements Preferred: Experience writing for the healthcare industry. Experience working in a highly agile/scrum environment. Working knowledge of HTML and web content management tools, page publishing tools and/or other web tools. Experience working in agile/iterative environments. Utilize analytics and reporting to evaluate performance on experiences and provide recommendations on low/no value work. Ability to use insights from web analytics or A/B testing to make improvements to the user experience

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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