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Integrated Marketing Specialist
St. Paul, Minnesota  |  Onsite
Contract Position
It appears that you have already applied to this job.
Applied on February 4, 2023
Job Id #61412 Posted January 20, 2023

Job Description:
  • The successful candidate will make an impact by leading digital customer experiences through execution of marketing campaigns, communication strategies and content development.
Main Responsibilities:
  • Leads area digital strategy, enhancement and integrated marketing execution for divisions and the business group
  • Manages end-to-end programs and always-on activities, including channel, digital needs and digital content creation
  • Coordinates and leads integrated marketing campaign workshops based on business priority
  • Provides strategic direction to portfolio, segment and activation marketers to optimize content needs
  • Own customers’ online experiences and optimization thereof
  • Bachelor’s degree or higher
  • Agency experience and/or similar experience at a company similar to Client
  • Five (5) combined years of experience in a Marketing, Digital Marketing, Project Management or Social Media role, or agency experience in a private, public, government or military environment
  • Strong strategic thinking, communication and negotiating skills
Additional qualifications that could help you succeed even further in this role include:
  • Excellent communication and interpersonal skills and the ability to lead through influence
  • Ability to communicate complex or new ideas effectively to others and influence decision making
  • Results oriented – proven successful to use qualitative and quantitative metrics to make recommendations and manage programs to drive revenue, conversion, sales and other marketing goals
  • Commitment to continuing professional development
  • Worker is self directed, brings a special skill and knowledge to the position and provides best practicing sharing within work group.
  • Worker proposes, plans, produces and measures integrated communication project and campaigns that support functional marketing/business plans, organizational plans and Clients reputation and brand strategy.
  • Manages resources allocated to project by supervisor and clients.
  • Provides training, and assistance to co-workers, team members, work groups and suppliers.
  • Must apply advanced knowledge of communication processes and technologies and is able to identify and recommend new technologies/processes.
Duties and Responsibilities:
  • The employee primarily uses influencing skills, writing, and presentation/speaking skills to lead, develop and execute multiple communication projects, manage project budgets, interpret and apply policies, or analyze data to make strategic and tactical recommendations.
  • Also required are administrative, leadership, and short-term planning skills.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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