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Customer Analytics Analyst
Columbus, Ohio  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on January 28, 2023
Job Id #61231 Posted January 10, 2023


TECHNICAL SKILLS
Must Have

  • Databases - MSSQL
  • Databases - MySQL/MariaDB
  • Databases - SQL/NoSQL
  • Python Programming

Nice To Have

DESCRIPTION ::

  • An analytics expert for the Client's Customer Analytics Department.  The individual must be able to work independently, relying on their knowledge of our business and data to create analyses that give insight and direction to the business.  The individual will query, summarize and interpret the customer purchase history, demographic data, web analytics, marketing data, etc. to answer business questions critical to executing programs and driving long term brand strategy.  This role requires top level, polished communication to not only deliver data, but answer the business problem and give the data/analysis context. 

RESPONSIBILITIES

  • This role should be well versed with analytics technologies and understand how analytics can be used to influence our business decisions. As an Analyst you’ll be designing and performing analyses as a key business partner to our internal teams. SAS/SQL, excel, R, Python, and digital analytics tools will be used daily.  This role will be responsible for leveraging multiple forms of data to analyze the efficacy of marketing initiatives, merchant assortments and create prioritized, actionable recommendations.  For many business questions, it will be required to extract the information from the Customerdata-mart using SQL, transform and summarize that information with SQL/SAS, export and finalize the analysis within Excel then share and communicate the results via Excel, PowerPoint, Email summarization or in person.

ANALYSIS – prior experience in these areas is preferred but not required.  We will train and make you an expert in specific areas mentioned. 

  • Support customer marketing planning and hindsight activities on digital marketing, offers, email, and tests the business runs.    
  • Questions the norms and elevate the value or processes behind their work
  • Produce easy-to-understand, error-free, timely deliverables with a focus on web analytics, marketing performance, cross channel, customer behavior, and margin rate optimization
  • Financial planning and results estimatation (using analysis to inform the future impact of like promotional activity, customer behavior, cross category shopping, etc.)
  • Identify business growth opportunities based on current digital, customer, and market trends
  • Make hard decisions and defend them.  Comparing nearly identical courses of action, identify potential pro/cons, create a POV on the method going forward, defend your choice to others and build support by bringing others to your side.

IMPORTANT INITIATIVES

  • This role will focus on creating reporrting and analysis related to a brand loyalty program.

INNOVATION & OUTREACH

  • Identify statistical methods and rigor that would incrementally improve our results and analysis.
  • Create new processes that can be applied to our current deliverables and add value to the business.
QUALIFICATIONS/SKILLS
  • Bachelor’s degree in analytical or related field; Advanced degree preferred (Master’s or MBA)
  • Knowledge of statistical concepts such as regression, significance testing etc.
  • Capacity to manage multiple and competing demands/projects and deliver against aggressive goals.
  • Strong interpersonal and communication skills including influence and leader engagement
  • Rigorous attention to detail
  • High level of analytical and business curiosity
  • Flexible and creative problem solver
  • Readily adapts and champion for change
  • Personal professionalism and sense of accountability
  • Experience both tactically and strategically with test design and execution as part of a testing & optimization program
  • Experience working in a highly matrixed organization
  • Retail experience

EXPERIENCE

  • 4+ years professional experience in an analytical role, utilizing Excel often
  • 3+ years relational database analysis experience
  • 2+ years of high level programming experience (SQL, SAS, etc.)
  • 3+ years of marketing and/or retail business experience preferred
  • Tableau or other visualization tool experience a plus

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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