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Regional Marketing Manager
Minneapolis, Minnesota  |  Hybrid
Direct Hire Position
It appears that you have already applied to this job.
Applied on January 28, 2023
Job Id #61187 Posted January 17, 2023

Position Responsibilities:
  • Plan, produce, and execute regional and local marketing plans that align with division near- and long-term strategies, in support of annual sales and regional goals.
  • Translate national marketing initiatives and resources into regionally/locally relevant programs in support of local efforts.
  • Write and develop engaging content and coordinate the development of strategic thought leadership programs internally and externally.
  • Develop campaigns, collateral, and marketing programs leveraging content and product and service offerings with outputs including email campaigns and journeys, web content, articles and podcasts, advertising, and special reports.
  • Collaborate closely with the team of Regional Marketing Managers to share best practices and activate programs and campaigns that drive results.
  • Gather insights into personas, journeys, value propositions, and segments to inform digital, campaign, and marketing strategies.
  • Serve as the content expert to design and align the content against demand generation and client engagement marketing activities.
  • Collaborate with marketing and communications team members and internal stakeholders to develop product positioning, messaging, and campaign strategies that target clients and deliver compelling reasons to engage.
  • Intensely focuses on and defines client insights and campaign analytics to optimize the effectiveness of campaigns and content strategies.
  • Study competitor best practices and general market insights to drive successful marketing programs and test and learn innovative tactics.
  • Coordinate and execute the development of campaigns, events, collateral, pitchbooks, workshops, online events, and digital content.
  • Drive full-funnel marketing programs from lead generation to nurturing and retention.
What We're Looking For:
  • 5+ years of experience developing content, campaigns, and strategies in a B2B business to meet the needs of clients and prospects
  • Bachelor’s Degree in Marketing or Communication
  • Demonstrated marketing planning and execution experience including graphic design experience and ability to deliver campaigns using marketing technology platforms
  • Exceptional writing & editing skills with a proven track record of synthesizing complex information into compelling stories and client engagement strategies
  • Demonstrated experience building content programs from the ground up
  • Strong skills in marketing campaign management and deployment including experience with technology solutions like CRM and marketing automation platforms that deliver them
  • Experience defining and using insights and analytics to drive strategies and decision making

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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