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Digital Marketing Manager
Austin,  |  Hybrid
Direct Hire Position
It appears that you have already applied to this job.
Applied on February 4, 2023
Job Id #61185 Posted January 13, 2023

Digital Marketing Manager, Austin, TX
*candidates must complete a background check upon offer*

Job Description:

Searching for an experienced Digital Marketing Manager, with a solid background working in Salesforce Marketing Cloud (SFMC). The Digital Marketing Manager will join a growing Lead Generation team to build a B2B and B2C marketing engine.

•    The Digital Marketing Manager will work closely with other members of the marketing team and may be responsible for managing outside vendors and agencies. They should have a strong understanding of various online marketing channels and technologies, as well as experience with data analysis and project management.
•    You will partner with our Heads of Marketing and Lead Generation Managers to execute upon their marketing strategies to deliver digital marketing and SFMC solutions.
•    Partner with Salesforce CRM team to come up with the best integration solutions to ensure the delivery of strategic campaigns.
•    Report and analyze campaign results against pre-defined marketing KPIs.
•    Execute on Digital Marketing projects that enrich Customer Journeys and User Experience.
•    Collaborate with the marketing team to develop and produce marketing content, such as blog posts, landing pages, emails, and digital advertising materials.
•    Stay up-to-date with the latest trends and technologies in digital marketing.

SKILLS:
•    Experience in Financial Services omni-channel B2B and B2C marketing.
•    Working knowledge of Google Analytics, SFMC, CMS tool
•    Expertise in Salesforce, Salesforce Marketing Cloud, SFMC Journey Builder, Email Studio, Personalization, Content Builder and Advertising Studio, Marketing Cloud Connect, Audience Builder, Data Designer, Contact Builder, and Attribute groups. 
•    Hands-On experience creating and updating data extensions, sending real-time triggered emails.
•    A self-starter attitude with a hands-on mindset, lead by example at the tactical level.
•    Apply concepts in strategy, marketing, advertising, and lead generation.
•    Understanding of CRM concepts and email communication best practices.
•    Familiarity with HTML, CSS, AMP Script and JavaScript to support personalization efforts.
•    Basic knowledge API concepts.

EDUCATION AND EXPERIENCE:
•    Bachelor's degree from a four-year accredited college or university.
•    2-3 years experience.


 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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