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Social Media Engagement Coordinator
St. Paul, Minnesota  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on January 28, 2023
Job Id #61090 Posted January 3, 2023

Job Description:-
  • Client is seeking a Social Media Engagement Coordinator for the Construction Home Improvement Markets Division
  • MKT Marketing Communications Administrator III
Job Description Summary:-
  • As a Social Media Engagement Coordinator, you will be responsible for leading owned and earned social media for the Construction and Home Improvement Markets Division, which includes brands such as the Command Brand, Scotch® Brand, Filtrete Brand, and Client Brand.
  • In this role, you will work closely with the Marketing Communications Manager, Global Marketing Center Social Media Manager, creative agency partners, and platform partners to further establish brand social media presence across existing and emerging platforms.
Primary Responsibilities
Overall
  • Increase brand relations, presence, and equity through owned social channels with content that aligns the brands to relevant, timely trends and conversations.
  • Provide social channel expertise, guidance on best practices, media formats and placements to impact overall social channel strategy, planning, content development, plan execution, and performance.
  • Drive earned reach across influencer, gen pop culture, UGC and other approaches to expand our brands’ reach and relevance among key audiences and demographics.
  • Stay on top of latest social media trends/pivots and explore new platforms for brands to responsibly expand social media presence.
Social Media Management
  • Engagement Strategy: Leverage BrandWatch / Tracker and other social listening pages to monitor trends, keywords, accounts to actively engage with, communicate with brand team on opportunities.
  • Partner with the Global Marketing Center to identify key trends, hashtags, keywords, influencers and UGC for opportunities to engage, interact and increase brand equity within shared spaces, while continuing to look for new opportunities for the brand(s).
  • Content Development: Work with cross-functional team members (e.g., R&D, creative/agency partners) to recommend and develop industry-leading social creative assets.
  • Posting: Schedule, post, analyze and moderate organic social posts across social platforms, including Facebook, Instagram, Pinterest, TikTok, Twitter, LinkedIn, and others as they emerge.
  • Community Management: Monitor owned social media channels, moderate and respond to comments, escalating product feedback/issues to internal teams.
  • Proactively drive conversations between the brand and its social community where relevant, ensuring brand voice and quality standards are met during these interactions.
  • Community Engagement: Proactively engage with influencers, brands, celebrities, athletes by writing comments, DMs and reactions to extend the brand’s reach with target consumers beyond owned channels.
  • Analysis & Insights: Keep a pulse on the category/brand conversations, content performance, and the trends.
  • Analyze social listening and owned social media performance data to create quarterly and ad-hoc reports on organic post activity and brand sentiment. Use insights to make recommendations to drive further audience growth and engagement.
  • Minimal work direction needed, highly skilled and knowledgeable to the position and provides best practicing sharing within work group.
  • Worker plans and produces technically sound communications projects and campaigns that address business and/or marketing issues identified by client and customer contacts. Develops and applies business acumen.
  • May provide assistance and guidance to co-workers, team members and suppliers.
  • Must apply advanced knowledge of communication technologies and processes.
  • The worker primarily uses administrative skills to execute communications projects, monitor project budgets, apply policies, or produce standard reports.
  • Work is performed independently under minimal supervision and is reviewed occasionally for accuracy and completeness.
  • Initiates actions to design, develop and implement new or improved projects or processes; leads the implementation of problem identification and resolutions; leads teams; may guide the work of others.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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