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Marketing Campaign Specialist
Minneapolis, Minnesota  |  Onsite
Direct Hire Position
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Applied on January 28, 2023
Job Id #60800 Posted December 7, 2022



Day-to-Day:
  • The Marketing Campaign Specialist is responsible for the creation and execution of the end-to-end campaign strategy that supports our business objectives. This person will be key to planning digital marketing campaigns that drives awareness, engagement and conversion while helping to hit our revenue generating number.
  • Leverage your digital prowess and experience to shape solutions and drive results across channels including email, website, and paid media with a heavy emphasis on the digital strategy aspect of executing in these channels
  • Lead and inspire cross-functional teams to deliver great work.
  • Set the vision and create the strategy for our work and develop solutions to drive results
  • Analyze and act on campaign performance to maximize ROI and revenue.
  • Collaborate with marketing, product and sales leaders on campaign design and execution.
  • Work with analytics team to report campaign metrics, optimizations and results
  • Create and evangelize a campaign framework through creative and project briefs
  • Work with content team to develop campaign messaging and creative for campaigns
  • Develop multi-channel campaigns that incorporate lead scoring, behavioral data and activity to engage customers and drive revenue.

Must Haves:
  • Bachelor’s degree in business, marketing, communications, public relations, or equivalent work experience
  • 4-5 years experience in marketing/advertising preferably with agency experience
  • Ability to anticipate, plan and prioritize to manage the workload effectively and efficiently. 
  • Strong interpersonal skills with the ability to diplomatically handle a fast-paced work environment
  • Strong attention to detail
  • Ability to prioritize both projects and stakeholders
  • Ability to think critically and solve problems
  • Passion for learning the retail supply chain market
  • Experience in Salesforce, WordPress and Pardot a plus
  • Experience with paid media a must

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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