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Manager Marketing
New York, New York  |  Hybrid, Onsite
Contract Position
It appears that you have already applied to this job.
Applied on November 27, 2022
Job Id #59492 Posted September 26, 2022


GENERAL SUMMARY: 

  • The Marketing Manager is responsible for developing brand-elevating and customer-relevant marketing strategies that drive profitable business growth for the Emerging Businesses division and ultimately the client's  business.

PRINCIPLE RESPONSIBILITIES:

  • Support the development of holistic marketing strategies for Emerging Businesses including key brands and product launches, seasonal moments, and local marketing efforts.
  • Ideate and implement marketing initiatives to drive traffic, volume, and profit to client's  on site as well as building strong brand affinity for the client's brand.
  • Create and manage detailed seasonal marketing calendars inclusive of paid media, email, app, social, print (direct mail/package inserts/bounce-backs), in-store support, and promotions.
  • Manage execution of project plans and deadlines to achieve marketing objectives on time and within established budgets.
  • Establish and maintain close relationships with cross-functional partners to champion, strategize, secure, and execute Marketing driving Emerging Businesses within the landscape of larger client's  plans.
  • Manage external agencies on strategy and execution of initiatives including marketing plans, budget, creative execution and more.
  • Create and present marketing driver briefs to strategy/creative/copy partners that communicate clear objectives and concepts.
  • Analyze marketing data and customer insights to identify key opportunities to build the brand and optimize marketing efforts.
  • Provide competitive analysis, actively participate in brainstorming sessions, mine for innovation, and recommend strategies to better compete in the marketplace.
  • Manage marketing budgets in partnership with finance to ensure targeted goals are met while maximizing performance and ROI.
  • Partner with Public Relations to drive strategies forward to support launches.

QUALIFICATIONS/CAPABILITIES:

  • Bachelor's degree in Marketing or related field
  • 5+ years’ experience in Marketing or related field
  • Experience in Marketing in an entrepreneurial setting is a strong plus
  • Experience with agency management a strong plus
  • Experience with relevant Marketing (Digital, Traditional and Social Media) platforms is a strong plus
  • Displays understanding of Marketing funnel and customer journey from awareness, to purchasing, point of view of the customer, pain points, and finding growth opportunities.
  • Highly analytical mindset: ability to organize and synthesize data to develop insights and presentations to leadership teams
  • Ability to problem solve for tactical issues as well as proven strategic thinking
  • Self-starter with strong attention to detail, excellent organization, and project management skills
  • Motivated to perform in a fast-paced environment
  • Creative thinker who can bring new ideas to the business and keep the brand relevant
  • Ability to navigate a matrixed organization and build consensus
  • Collaborative partner with a team-oriented approach
  • Occasional travel to New York City office and stores

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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