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Marketing Automation Manager
Woodbury, Minnesota  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on October 4, 2022
Job Id #59471 Posted September 26, 2022



Overview:
This role will manage the email marketing strategy and execution to nurture and convert leads from various channels on the .com site, as well as manage the CRM platforms and integrations to ensure lead routing and reporting is operational and optimal.

Must Have:
  • 5 year’s experience in Marketo, SalesForce, and Hubspot is required, as well as a functional understanding of how data and its schema flows between systems
  • Develops and executes vision and roadmap of enhancements to ensure marketing platforms are a best-in-class user experience;
  • Documents current strategies, processes, and marketing automation ecosystem, with tools like Miro or Lucidchart
  • Manages program analytics and KPIs that help support lead generation and UX improvements, as well as shares observations and recommendations with leadership;
  • Stays up to date on marketing automation and technology trends while maintaining a detailed understanding and ability to integrate new capabilities;
  • Makes decisions guided by policies, procedures, and business plans and receives guidance from senior manager; and
  • Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations, and Bank policies



 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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