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Social Media Engagement Coordinator
St. Paul, Minnesota  |  Onsite
Contract Position
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Applied on October 4, 2022
Job Id #59402 Posted September 21, 2022

Job Description:-
  • Used to spread kindness, capture a goal or study smarter, the Post-it and Scotch Brands are beloved by consumers around the world.
  • To interact more through proactive engagement with its consumers, SOSD is looking for an experienced Social Media Engagement Coordinator to lead earned and owned social media.
  • The Social Community Engagement Coordinator will work closely with the brand’s Marketing Communications Manager, Global Marketing Center Social Media Manager, creative agency partners and platform partners to further establish Post-it® and Scotch Brand’s social media presence across existing and emerging platforms.
  • The ideal candidate should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities.
  • SOSD brands require more social media management than the GMC can provide.
Primary Responsibilities:
  • Help increase presence and equity through owned channels that aligns trending content with messaging that is brand safe and on tone
  • Drive earned reach across influencer, gen pop culture, UGC and other approaches to expand our brands’ reach and relevance among key audiences and demographics
Organic Social
  • Community Management: Monitor both brand’s owned social media channels, moderate and respond to comments, escalating product feedback/issues to internal teams.
  • Proactively drive conversations between the brand and its social community where relevant, ensuring brand voice and quality standards are met during these interactions.
  • Posting: Schedule, post, analyze and moderate organic social posts with Sprinklr across social platforms, including Facebook, Instagram, Pinterest, TikTok, Twitter, LinkedIn, and others as they emerge for Consumer Brands.
  • Analysis & Insights: Analyze social listening and owned social media performance data from native and third-party social media platforms; create quarterly and ad-hoc reports on organic post activity and brand sentiment.
  • Use insights to make recommendations to drive further audience growth and engagement.
  • Creative Development: Work with cross-functional team members (e.g., R&D, creative/agency partners) to recommend and develop industry-leading social creative assets.
  • Platform and Subject Matter Expertise: Provide guidance on best practices and media formats and placements that help drive performance.
  • Stay on top of latest social media trends/pivots and explore new platforms for brands to responsibly expand its social media presence.
  • Brand Liaison: Partner with the Global Marketing Center Social Media Manager to establish and execute the full social media mix on behalf of the Post-it Brand.
Earned Social / UGC
  • Engagement Strategy: Partner with the Global Marketing Center to identify key trends, hashtags, keywords, influencers and UGC for opportunities to engage, interact and increase brand equity in shared spaces. Continue to look for new opportunities with other brands, celebrities, athletes, influencers, other pop cultural moments, etc. for Post-it or Scotch to engage, while maintaining brand safety and tone of voice.
  • Community Engagement: Proactively engage with influencers, brands, celebrities, athletes by writing comments, DMs and reactions to extend the brand’s reach with students, flexible modern works and design enthusiasts beyond owned channels.
  • Analysis & Insights: Leverage Brand Watch / Tracker and other social listening pages to monitor trends, keywords, accounts to actively engage with, communicate with brand team on opportunities.
  • Creative Development: Work with cross-functional team members (e.g., R&D, creative/agency partners) to recommend and develop industry-leading social creative assets based on insights gleaned from earned activity. Leverage Curalate / Bazaarvoice to capture UGC content to be shared on Retailer and/or O&O social channels, communicating with brand teams on these opportunities.
Additional Job Description
Basic Qualifications:
  • Bachelor’s degree from an accredited institution
  • Two-three (2-3) years of experience posting and managing social media accounts for a professional organization or agency, including Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter, LinkedIn and/or YouTube.
  • Strong experience with third party social management platforms like Sprinklr, Sprout, Tweetdeck, Curalate, Bazaarvoice, etc.
  • Background in writing social media copy, including adopting brand tone and social media best practices
  • Effective digital media communication skills, including experience in community-building/de-escalation communication techniques
Additional preferred qualifications that could help you succeed even further in this role include:
  • Experience communicating and presenting to senior management
  • Proficiency in Microsoft Excel and PowerPoint
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-paced environment
  • High level of accuracy and attention to detail
  • Keen problem-solving and trouble-shooting abilities

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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