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Audience Strategist
Los Angeles, California  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on October 4, 2022
Job Id #58806 Posted September 9, 2022

General Summary:
We are looking for a person with strong digital media or analytics background to join the Audience Intelligence team. The Audience Strategist will report to the Director of Audience Intelligence and support media campaign audience creation in LiveRamp and audience insights for client strategy. 

• Consult with media strategy teams to provide recommendations and execute creation of audience targeting segments in LiveRamp for digital campaigns. 
• Leverage audience dashboard to provide customer profiling and recommendations during strategic planning process. 
• Provide support for cross-channel campaigns, DCO, and performance optimization to maximize audience performance 
• Support ad hoc insights requests leveraging digital platforms 
• Provide support to the Digital Analytics team and the Strategy department on additional projects as necessary.
• Experience: 2 – 3 years of experience in digital programmatic media audience execution experience preferred. 

Education: Bachelor’s degree is required. 

Skills and Abilities:  
• Hands on experience in a DMP, LiveRamp, Google Cloud, or a CDP 
• Familiarity with audience building Boolean logic
• Experience in multi-channel marketing and personalization is a bonus. 
• Strong analytical skills to draw conclusions from data and provide actionable insights. 
• Strong knowledge of digital ad serving, tracking and implementation. 
• Knowledge of Microsoft Excel (e.g., spreadsheet formatting, pivot tables, graphs, vlookups). Strong proficiency in Microsoft Word and PowerPoint.
• Strong cross-functional communication skills and project management skills. 
• Experience with automotive is a bonus but candidates across verticals will be considered 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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