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Event Marketing Program Manager - Global Events
Los Angeles, California  |  Remote
Contract Position
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Applied on October 4, 2022
Job Id #58538 Posted August 25, 2022

Job Description:
Our client, a cloud data services and data management company, is looking for an Event Marketing Program Manager to join their Global Events team.
Your primary responsibility is to develop strategies and lead a cross-functional team to execute at the highest level a wide variety of virtual and in-person events to drive business outcomes and raise the bar on content and the customer experience with the goal of educating?new and?existing customers.?You will be responsible for events around the globe including but not limited to: trade show planning and attendance, securing speaking opportunities, representing us at industry events or community meet up’s, virtual events, webinars, and implementing integrated marketing campaigns.

Responsibilities
  • Develop and execute an event strategy that aligns and supports marketing and business KPI’s
  • Act as the key decision maker on our events strategy – identifying where we can engage our target audiences, and what experience they will have with us at that event to drive interest and engagement.
  • Establish event goals, objectives, and priorities with business, marketing and agency partners. Define effective metrics to measure and report ROI in conjunction with marketing operations and sales. Drive opportunities for sales to engage prospects and partners
  • Project manage end to end planning, production, and execution of large and small scale B2B events including but not limited to venue sourcing and negotiation, registration, tech and platform sourcing, technical production management, housing, creative design, agency sourcing, booth staffing, content, speaker selection, agenda, flows, giveaways, collateral, catering requirements, experience set-ups, revenue tracking and materials support etc.
  • Concept development, budget formation, team coordination, timeline management, presentation writing and delivery of presentations
  • Drive creative ideation and execution with internal and external partners looking for ways to increase event presence and engagement
  • Create and maintain project plan for each phase with resource plan, defined milestones and associated tasks, and timeline?
  • Ensure that event activities are part of an integrated marketing campaign and not stand alone. Drive audience acquisition where needed. Pre, during and post awareness of NetApp’s attendance of event to drive pre-event engagement to sign up to VIP programs and pre-book meetings, onsite engagement and meetings, post event follow up, lead management and progression.
  • Work closely with Marketing?to?incorporate brand messaging into event experience?
  • Provide functionality improvements to day-to-day processes, bring new ideas and concepts to event programs?
  • Communicate event details with internal stakeholders
  • Manage vendor activity and relationships (ensuring effective communications, selection, quotes/orders, PO/invoice processing, general management, onsite load-in/show planning, etc.) and lead areas onsite and build processes for repeatable and scalable event activities.
  • Qualify all production vendors to ensure they meet NetApp standards while exceeding company expectations
  • Ensure all production exceeds objectives at every step in the process while setting a high benchmark for production excellence
  • Negotiate the event sponsorship packages and production agencies and programs and manage to budget
  • Manage $1M + budgets, reporting on spend and ROI generated for each program
  • Maintain accuracy and accountability of event budget
  • Collect and document contract and invoices related to the event, working closely with Legal and Finance teams to ensure on-time execution of related deliverables?
  • Create post-event and evaluations and ROI analysis of attendee data, lead generation, contribution to pipeline, and accelerating the sales cycle to gauge the success of the program and inform future decision making?and share results and recommendations with sales and marketing?teams
  • Regularly update the marketing leadership team on the status of trends, metrics, challenges/solutions, forecast, and strategy to drive brand awareness and pipeline growth.?
  • Ensure compliance and risk guidelines are followed?

Skills And Competencies?
  • 10+ years of event marketing experience (preferably in a technology environment); with a primary focus of delivering on both large and small live and virtual event programs that align to the customer journey and sales goals?with commitment to deliver against pipeline targets?
  • Highly proactive, innovative, collaborative, organized, detailed-oriented, and analytical self-starter leader who is capable of effectively managing several projects simultaneously from a variety of stakeholders and vendors and stay calm under pressure?
  • Experience managing direct reports and developing others?
  • Creative, innovative, and always think outside the box. With a track record of driving and piloting new ideas, measuring the impact, scaling and optimizing.
  • Ability to create presentations and deliver them in a compelling way to executive level stakeholders
  • Strong ability to adapt to changing, ambiguous and high-pressure environments and prioritizing tasks
  • Ability to effectively build and maintain relationships and influence across highly cross-functional teams including sales, product, customer support, and marketing.
  • Ability to see beyond a given task and advise on cause and effect of decisions and options depending on any situation.
  • Ability to understand what a job requires and pull together the sometimes-challenging requests by various stakeholders to create a best-in-class solution for them.
  • Proactive approach to handling any challenges that might arise and ability to quickly troubleshoot any problems that should arise on the event day?
  • Strong executive presence to manage executive stakeholders, and event attendances and booth staff.
  • Highly organized with an ability to manage resources, budgets, and onsite personnel
  • Data driven with focus on delivering metrics and the ability to show the impact of your work.
  • Will be required to attend a NetApp office from time to time.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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