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Marketing Data Analyst
Medina, Minnesota  |  Hybrid
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Applied on August 15, 2022
Job Id #57497 Posted July 5, 2022

Job Summary:
The Marketing Data Analyst will compile data and develop analytical tools to optimize marketing activity and customer data for client. They will act as central knowledge base for marketing trends and performance measures along the customer journey. Utilizing the generated data and insights, they will provide insights to business teams to improve marketing funnel performance and drive retail execution.

Essential Duties & Responsibilities:
Marketing and Customer Analytics
Analyze numerous data sources to establish holistic plans that deliver a better customer experience and drive retail growth
Provide direct analytical support to business stakeholders and leaders to execute, analyze and optimize across all marketing channels and platforms
Utilize statistical techniques to assess marketing retail contribution and channel performance across digital and offline media
Produce dashboards and reports to surface actionable business insights
Create new data integrations to provide visibility to metrics to drive improved marketing ROI
Data, Reporting and Process Improvement
Develop and execute a data-driven plan to measure and improve Marketing analytics maturity
Identify opportunities for work optimization to lead process improvements and automation in report, dashboard development, and implementation by leveraging PowerBI, Alteryx, and other tools as needed.
Translate business requirements into technical requirements to ensure solutions meet business needs
Continually optimize marketing and analytics systems and process
Create and improve automated dashboards (Power BI) to keep pace with near real-time KPIs
Perform exploratory analyses by blending data, to continually identify new trends and potential improvement opportunities

Skills & Knowledge:
Bachelor’s Degree in Statistics, Economics, Marketing, or related equivalent degree
2-3+ years of experience beyond schooling/internships of raw data manipulation skills (SQL) and prior professional working experience in data queries, analysis, and report generation (preferably PowerBI &/or Tableau) 
Must have fluency in SQL, with the ability to extract data and create data views
Strong working knowledge of MS Office applications and data visualization tool (PowerBI, DAX) 
Familiarity with modern scalable data warehouses (BigQuery/Redshift/Hive, etc.), BI tools (Tableau/Looker/Hyperion/SAP/SAS, etc.) and enterprise sales/marketing automation tools (Salesforce/Marketo)
Excellent analytics & problem solving skills 
Expert-level proficiency in office software including Microsoft Word, PowerPoint, Excel
Demonstrate success working in a very fast-paced environment and ability to handle multiple projects while meeting deadlines
Demonstrated ability to work cross-functionally

Working Conditions: 
Corporate office environment
Travel required, up to 10% of the time
Standard business hours (8am-5pm)

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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