As a Manager on the Data Instrumentation team you will play a strategic and technical role requiring analytics and development knowledge and skills. You will work directly with internal and external client teams to provide an array of Analytics, Tag Management, Testing and Optimization and Data Management deployment services for a book of business.
This extremely detail-oriented person will be responsible for the day-to-day execution of data platform deployment in support of business objectives: ensuring data is collected accurately to build a robust data set from which insights and analysis will be based.
Exceptional written and verbal communication skills within the agency and to the client are necessary as this person will be working with multiple geographies (agency offices, client sites, etc). This person should:
• Possess an in-depth knowledge of a client’s website architecture, online business model & marketing strategy.
• Function as a subject matter expert on utilization of Tag Management Systems to enable the capture of marketing analytics data.
You will play a strategic and technical role requiring analytics and development knowledge and skills. You will work directly with internal and external client teams to provide an array of Analytics, Tag Management, Testing and Optimization and Data Management deployment services for a book of business.
- Creation of custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements.
- Through defined KPIs, implement a solution enabling a stable architecture for capturing robust data sets.
Tag Management Solutions
- Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving performance.
Testing and Optimization
- Implementation of testing and optimization tools with integration across marketing and data instrumentation to ensure sound testing, targeting, and personalization strategies
Data Management Instrumentation
- Implementation of DMPs ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting