MAIN DUTIES/RESPONSIBILITIES:
- Refine marketing strategies to increase positive perceptions and adoption of the Inspire therapy by medical professionals in different specialties
- Collaborate on claims matrices
- Articulate value proposition and product positioning
- Market-test messaging for medical professionals
- Guide creation of promotional plans and resources that create excitement and engagement
- Create and inspect a scorecard of actionable performance indicators
- Initiate quarterly commercial marketing plan
- Identify opportunities for sales team alignment on key marketing initiatives
- Collaborate with Sales Training on cadence of on-going field training and quarterly marketing priorities
- Coordinate delivery and execution of plan with the sales team
- Own training and ongoing relationship with international Inspire teams
- Guide new geographies from therapy introduction to field implementation to growing adoption
- Simplify and create standard for on-boarding new country teams and/or Inspire distributors
Required Qualifications:
- Bachelor’s degree in business, science or engineering required.
- Minimum of 5 years in medical sales and/or marketing
- High impact communication skills and ability to simplify complex ideas
- Proven record of working effectively with sales teams
- Project management experience
Preferred Qualifications:
- Master’s degree in business preferred.
- Experience collaborating with international teams
- Experience with sleep medicine
Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.
In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.
All applicants applying must be legally authorized to work in the country of employment.
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