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SEO/SEM Analyst
Minneapolis, Minnesota  |  Onsite
Direct Hire Position
It appears that you have already applied to this job.
Applied on July 1, 2022
Job Id #56536 Posted May 24, 2022

Responsibilities:
  • Provide stakeholders with SEO and SEM knowledge
  • Work with teams to implement search strategies and goals to drive high converting search traffic
  • Design SEO experiments to test the impact of content variants on CTR, rankings and traffic and report on results
  • Perform keyword research, segmentation and mapping as well as competitive analysis
  • Work with external web agencies and partners, internal marketing teams, web developers and designers to implement recommended SEO projects
  • Liaise with SEM agency team to synchronize organic and paid search, continuous  and increase efficiencies and conversions across all digital marketing efforts
POSITION REQUIREMENTS:
 
  • BS/BA in Marketing or Business required
  • Minimum of 3 years digital marketing experience, with an advanced understanding of search engine optimization (SEO), and paid media (Google Ads) and how they impact overall website KPIs
  • Have experience performing keyword research, content audits, and technical SEO audits on large website(s)
  • Direct experience using BrightEdge or other enterprise SEO platforms, Google Analytics, Google Search Console, Google Ads, Screaming Frog or other crawl tools
  • Experience working on global websites using hreflang-x or other localization strategies (preferable)
  • Understand the basics of HTML

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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