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Data Analyst
Minneapolis, Minnesota  |  Onsite
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Applied on May 23, 2022
Job Id #55908 Posted April 25, 2022


Description:

  • Develop and distribute reports and digital dashboards to track website and campaign performance, business trends, provider behavior, web engagement and other metrics for the provider space
  • Perform in-depth analysis of website visitors across multiple websites to understand behavior and uncover key areas for improvement to drive engagement and success.
  • Leverage business knowledge and analytical skills to translate results into clear insights and recommendations to support continuous improvement to websites and campaigns.
  • Suggest ways to optimize and test websites and marketing programs based on analysis and reporting
  • Share insights and recommendations to business partners and leadership through presentations and other communications.
  • Evaluate current reporting tools and capabilities to identify and implement improvements and changes.
  • Collaborate with team to ensure consistency of information and reports, share best practices and develop systems knowledge.

Ideal Background:

  • 5-7 years of experience in Digital Marketing and measurement
  • Bachelor's degree; degree in business, marketing, or related field is preferred
  • Develop and distribute reports and digital dashboards to track website and campaign performance, business trends, provider behavior, web engagement and other metrics for the provider space
  • Perform in-depth analysis of website visitors across multiple websites to understand behavior and uncover key areas for improvement to drive engagement and success.
  • Leverage business knowledge and analytical skills to translate results into clear insights and recommendations to support continuous improvement to websites and campaigns.
  • Suggest ways to optimize and test websites and marketing programs based on analysis and reporting
  • Share insights and recommendations to business partners and leadership through presentations and other communications.
  • Evaluate current reporting tools and capabilities to identify and implement improvements and changes.
  • Collaborate with team to ensure consistency of information and reports, share best practices and develop systems knowledge.
  • Strong analytics, strategic, and critical thinking skills
  • Competent in completing in-depth analysis and development of clear recommendations.
  • Hands-on experience with web analytics tools such as Adobe Analytics, CoreMetrics, WebTrends, Google Analytics, or similar tools (Adobe Analytics Preferred)
  • Advanced Excel skills
  • Strong understanding of the digital marketing landscape is a must
  • Strong communication skills are essential; must be able to listen and understand the question and develop and present clear insights to all levels of the organization
  • Ability to organize and prioritize multiple tasks with high degree of attention to detail
  • Self-directed and strong personal initiative and accountability

Experience:

  • Strong Adobe Analytics background.

Top Requirements:

  • Hands-on experience with web analytics tools such as Adobe Analytics, CoreMetrics, WebTrends, Google Analytics, or similar tools (Adobe Analytics Preferred)
  • Perform in-depth analysis of website visitors across multiple websites to understand behavior and uncover key areas for improvement to drive engagement and success.
  • Strong communication skills are essential; must be able to listen and understand the question and develop and present clear insights to all levels of the organization

Team and Team size:

  • My team has 14 digital analysts, 2 PMs, 3 implementation architects onshore. 20 digital analysts, 10 implementation architects offshore

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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